Analysis- Album Art- The Prodigy

This album art matches the name of the album.  The imagery of the two 'warriors'. I feel the image shows them actually fighting as if the 'warriors dance' is actually a name given for the war they have.  This is like their music, as their music iv very loud and is a very in your face genre of music.

The colours use din this album art makes it stand out. In particular it makes the words stand out more as they are in a bright red and the rest is in a black and white effect.

The images of the men and the writing is very electronic and sharp looking.  This could suggest the style of music and the editing they do in their music as a band.

The red could be a code for blood.  this could suggest maybe extremist lyrics or lyrics that maybe would make your 'ears bleed'.

However looking at the actual band name this is still in white which means the band name is not as important to stand out as the album name.

Analysis- Album Cover- Hot Chip

Analysis- Album Cover- Hot Chip

This album cover is by the the artists that we chose to do our music video on This album art has many things in it that means that we link it to the ideas we have for our music video. 

It has repetition in this imagery with the continual repetition of the hot chips.  The shapes look as if they are being split into many.

Also in this album art there are lots of bright colours.  This goes in with the style of music video we want to do which is using bright colours and bright lighting contrasting with low lighting.  It also goes with this bands style of music as they produce electronic/rock style music which uses brights colours.

In this album art there is the repetitive imagery of the shapes being sliced over and over.  This links in again with our idea of repetition and the songs lyrics which talks about repetition.

The shapes look like 'hot chips' themselves. I feel here they are showing a representation of how people are in life.  We become so entangled and in the stresses of life;  (were the hot chip)  then all of a sudden something comes along and just cuts us or stops us dead in our tracks that makes us realise there is more to life.

There is  juxtaposition with the use of colours in this album art.  They have used the bright colours ti make the art itself stand oout and then the plain black and white for the band name, this suggests that they are more interested in your noticing their album art than their band name.

Marketing- Reaching the target Audience

Recently I have been looking at my own musician " Deadmau5" as an example to show how artist connect with their audience. Recently I have come across sound cloud, and now I have found a website called u stream.tv which allows anyone with a webcam and an account to stream live whatever they may be doing.

So Deadmau5 has made himself an account and through this he streams himself live.  This enables the audience to see him create his music and gives a more personal feel/connection with the audience and artist.

There is also a feature that allows him to speak to his fans through a chat bar next to the video, which gives live chat feed to whom ever is watching.

Deadmau5 Live stream channel:

http://www.ustream.tv/discovery/live/all?q=deadmau5

Marketing-Music Industry Changes

The music industry is now fast moving and constantly changing to adapt with the audiences demands and with technology.  There are now new ways in which we consume music.  Whether it now be wirelessly from our Laptops, iPods, iPads and so on.

We now find music through the internet.  This has changed the way we gain music.  We get it illegally off of websites such as "Pirate Bay" or "LimeWire".  There are however some websites and softwares that actively allow users to share music for free or at a small cost.  For example on iTunes you can buy music for a small price.  Also another software called "SoundCloud" that I use allows artists to upload music they have produced and then anyone to download it they want to get their music out there and heard.

This advancement has meant a severe decrease in people going out to record stores and shops to buy music physically.  Businesses who will feel the full effect of this will be the likes of HMV and Virgin Megastores.
WHo will see a decrease in, in store customers but an increase in customers online, downloading albums from their websites.

Therefore artists can;t market themselves through these Super stores for music, they have had to find ways in which their target audience will come across their music when using their iPods and Laptops and so on. These are some ways in which artist have got themselves into this market.

Deadmau5 and many other artists have made their own website where fans can follow their new music, buy new music and merchandise, and even keep track of fan posts on the website wall.

http://www.deadmau5.com/

He has also; like many other artists got himself onto social networking websites where people can"Like" him or "Follow" him as an artists and follow his feeds he puts on these websites.  Here are some links to his Facebook and Myspace pages.

http://www.facebook.com/deadmau5?v=app_174018782627184

http://www.myspace.com/deadmau5


Artists now rely on their audience using sources such as these where they can find information about them for things such as new album releases and tour dates.

Artists also promote their music through websites such as Youtube which allows the audience to listen and watch their music videos for free.  This gives the artists a much wider audience to play to as anyone could come across a link to an artists music on this website.  You can also create your own page as an artist on Youtube and this then allows for even more promotion of the artist.

Decision- Plan for Office Scene Filming

Plan for Office Scene Filming- Birds Eye View

Here I sat down with my group and we looked at our scene we could shoot next lesson and set out this scene that would be used as a makeshift office.  We looked at essential things such as the props, like the office wall partitions, piles of paper, phone and the computer to make it look more like an office environment.

We also looked at where our sources of light were coming from as to give a natural lighting effect and try not to use too much lighting from room lights.

Decisions- When talking to Sir

When talking within our group about our video we talked about our doubts of our capabilities of shooting.  As a group we are afraid that we are not capable of making a music video that is flowing and that will be some what interesting to the audience.

When speaking to Sir he said that to make it interesting to the audience we can do it through camera shots.  However we could go along with making it a less interesting video to go along with the theme of the video being a day in the life of the character is boring.

Decision- While Shooting

While shooting our video we came to a number of new decisions when going through our story board.

We looked at the shots of me going through the different parts of our music video and found some new things out that worked and didn't work when we came to film it.

For a start we went to go film the gym section.  When filming the shot of me on the rowing machine I wanted to do a low down shot looking up at me, but we thought of a number of things that were wrong with this that we didn't initially realise.

Like when you have a low angle shot on the person, this gives the audience the view that they are looking up to the character (me) in the video which creates a sense that they are more powerful than them.  However we are trying to show the opposite so therefore we need to show more high angle shots of me.

We also came across the problem that I would keep moving in and out of shot too much for it to look good enough, therefore we found it hard to choose a shot that was good for this section.

Also when filming the section for the office scene at the start it wasn't easy to show the boss coming in to give him the papers to put them down on his desk, so we have only shot me at the desk doing some repetitive stamping.

I feel now we have started to film a few of the different scenes we need we now realise the difficulties and time involved in filming a music video which we have had to learn how to adapt to and work with what we have.