Deadmau5 Star Image
Deadmau5 has made himself and the "Mau5head" an iconic brand image. This means that when people see this image they instantly will recognise this to be associated with him and his music. His brand image and name he has made for himself perpetuates his celebrity status.
He has links with other media, He has played at the winter olympics. There are connotations with the music style he plays and these snow sports such as snowboarding and skiing. This means that he reaching out to his target audience directly.
He has a retro styled tattoo of a space invader on his neck. This has connotations with the electric music and the old school retro style to his music and his style.
He has used cross media convergences as he was recently featured in the DJ Hero game with his music. This again reaches out to another area of his fan basis and gets more people aware, involved and listening to his music.
He uses many different technological gadgets in his shows such as his new flying V as he call it. Which is part of his image as an artist and emphasises the electronic/house music he plays.
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