Deadmau5 Marketing- Target Audience

Appealing to the Target Audience (Demographics)

Taking Deadmau5 as an example I first looked into what age group is target audience is which is between the targets of 18-30.  This is considered to be quite a big target audience.  For an artist knowing your target audiences age is crucial.  This is to make music that will appeal to that age group, foe example if your target age group was below the eighteen you could not then go talk about explicit material.

Another reason why target audience is crucial is to make sure your music as an artist will appeal to them more.  This will depend on how old they are and what years they were brought up in, this will be a major factor that influences their choice of music.  For example you would really get many people who are eighteen say who listen to music that was popular when their grandparents were around.

Another thing to consider with target audience is your image as a performer.  If you are a heavy metal player then the norm that the target audience would be expecting you to wear would be black with maybe a chain of some sort from your jeans and tattoos.  If you do not go with the target image then the demographic age will not be as appealed to your music say to someone who does dress like this.

Imagery and text used to gain Fans

On Deadmau5's Facebook page he uses a dark profile picture with his simple yet original "Mau5head" design.  This minimilistic picture is much like his music.  This image therefore will draw in people who not only like this kind of imagery but also the same type of music.

On my space as you can edit your profile lay out a lot more we can see there are more uses of dark colours and minimilistic uses of his"mau5head" logo.  He also uses a number of very luminous bright colours that really stand out form these darker colours.  This the draws the readers/viewers attention straight to the text or image, therefore making the more important text stand out.

The imagery used is iconic because we instantly associate this with deadmau5 and therefore when we see it we have this set image of what it should be like and who it is meant to be.

How they get their Music Heard

Their is the obvious youtube that every artist will want to get themselves into, however their are others ways they can get their music heard by the target audiences.

One way deadmau5 does it is to put youtube links onto his myspace and Facebook page, this will then direct the audience to more his music and therefore getting a larger amount of people watching his music videos.

He also then has video streaming on his Myspace page which means people can click and listen instantly to his music without having to redirect to youtube where other videos may be.

He also uses instant links to where you can listen to sample pieces and full pieces of his music and then also buy it there instantly making it really accessible for the demographic audience.

Contacting your audience

Deadmau5 uses a blog section on which Deadmau5 can post blogs which can be commented on my fans therefore creating a more personal touch to his page.

He also has a regular wall on Facebook on which people can message him and laso the same on myspace which people can post links to other things they think he may find interesting and also comment on things he may be doing or request things.