Hot Chip-Over and Over- Video Analysis

Hot Chip-Over and Over- Video Analysis


The quick editing that is cutting to the beat is a convention of electro house music videos.

When i researched about this video I found out that this song is an attack on critics who sad that their music as a band was "repetitive" and "boring" in their first album.

It has repetitive lyrics at the beginning of the video which emphasis the repetition in the video.

There is a lot of quirky imagery used such as the people in the green screen room in the green screen suits playing around.

It has the conventions of a video game when there are flashing words like you have in a video game.

This type of electronic music desensitises the warmth from the music and almost dehumanises it.  This almost cuts off the audience from reality, much like they are showing in the video by being in this green screen room.

There is a match on the action in the video where there is a picture of an explosion in the green room and then a shot of him actually jumping away from an explosion. This actually is showing you the editing within the video.

In the video they are placed in order of importance to the band as we would conventionally see in music videos.  We see the  lead singer and guitarist near the front with the other instrument plays such as the keyboard player and the man with the symbol placed towards the back.

Another thing I noticed was that the stage they are on is not joined they are almost on individual stages to each other.  This could be trying to show they are individual artist in their own right and therefore breaking this convention that the more important people are the lead singer and the lead guitarist. They could also e trying to show that each of them are bringing something different to the song in with their different music styles and rhythms and even though they are a band each of them still have their own unique style in music.


Editing:

Here the video uses Dolly Shots, mid shots and close ups again like the Daft Punk Video, they use these in this video however to show the people in the video playing the instruments or singing.  There are mid-shots used to show the different camera editing techniques, such as when they are pretending to catch the ball and hit it to one another.  This time it focuses more on the repetition of the people moving in the video because this is what the video is about.

There is almost a jump cut used to show the passing of time when they are performing and the fans come to watch them,however the band playing is not cut in order to keep them playing in time with the music.

They focus on cutting with the beat, and the editing is quick and in time with things that are going on in the video e.g the skipping or the tennis ball launcher.

In their video is it mainly all shown in a green screen room which is used for editing in backgrounds and backdrops.  This could be showing that they are original and that they are creative.  This is because when we see nearer the end of the film they are on a roof top performing, its almost as if we have seen the pre final production stage of their music video and then we are seeing it in the process of the background being made.  This is because we can see different lays then being added when they are on this what looks like very cartoon like building.