Music Video Analysis
-The music in videos is parallel with the video.
-The artist/band in music videos are performing within the world of the music video.
There are usually parts in the video of the artists/ band performing to us with their instruments or singing.
-Sometimes however the artist themselves cannot appear at all in the video.
- Also not all music videos use narrative in them, some have all performing in them.
-A large amount of videos have imagery that is associated with the artist/ band so when the audiences see’s this they will immediately known the band.
- This image is created by using the editing, lighting, costume and mise-en-scene all help to bring together an image of the artist that the audience recognise.
- Codes are all employed to perpetuate/ establish the identity of the artist/band.
- A lot of artists/bands have costumes/graphics that have become iconic/synonymous with them.
Conventional Music Videos have:
-Use the establishing codes and conventions of music videos.
-Does not break the expectation of the target audience.
-It is a cliché, just another music video like most others mainstream videos.
-This then is a stereotypical music video.
-It uses all the established codes that a music video would use.
An original music video uses:
-Uses striking/ original imagery that is styled in order to create publicity and interest in the song.
-Things that are new or different form the norm in music videos.
-Anything that goes against the normal conventions of music videos is an original video.
Example of an original video:
The white Stripes- Seven Nation Army
-It establishes and perpetuates the identity of the band through the colour and coding of white, red and black, which have become iconic and synonymous with the band.
-Associated with their musicianship, (focused on the guitar playing and the drums playing).
-A series of close ups and extreme close ups are used; also rhythmic editing is used in time with the video.
-This video is more of a vehicle for the song.
- It uses a striking and unusual change of the imagery on screen, which goes against the conventions of a conventional music video.
Expand on the idea of how the originality of the video works.
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