Deadmau5- Marketing Strategies

Lewis Merle

Deadmau5

Marketing Strategies:

-          Flyers

-          Connections with Clubs and bars that play his music style- Cream

-          Posters

-          Digital Display Ad’s

-          Festival Banners

-          Printed Lanyards

-          Editorials in magazines such as NME and Mixmag.

-          Social Networking Websites- Myspace, Facebook.

-          YouTube

-          Iconic “Mau5 Head” symbol

All of these are examples of the artist’s use of cross media convergences; where he has used other media sources to advertise and promote himself and his music.

How he uses different Marketing Strategies:

His choice to have his music on websites such as Facebook, MySpace and YouTube means that millions of people around the world will hear his music in a short space of time when he releases a new album or single. This kind of marketing is called viral marketing, where it will spread through a wide range of people from only being shown to a few.

Another thing Deadmau5 uses is his image of the mau5 head.  This image has therefore become iconic to his fans as when people see this image they instantly know that this I him.

He uses his gigs and tours to promote himself as an artist, through this it helps to generate sales in his merchandise and for consumers to purchase more of his products.