Marketing-Music Industry Changes

The music industry is now fast moving and constantly changing to adapt with the audiences demands and with technology.  There are now new ways in which we consume music.  Whether it now be wirelessly from our Laptops, iPods, iPads and so on.

We now find music through the internet.  This has changed the way we gain music.  We get it illegally off of websites such as "Pirate Bay" or "LimeWire".  There are however some websites and softwares that actively allow users to share music for free or at a small cost.  For example on iTunes you can buy music for a small price.  Also another software called "SoundCloud" that I use allows artists to upload music they have produced and then anyone to download it they want to get their music out there and heard.

This advancement has meant a severe decrease in people going out to record stores and shops to buy music physically.  Businesses who will feel the full effect of this will be the likes of HMV and Virgin Megastores.
WHo will see a decrease in, in store customers but an increase in customers online, downloading albums from their websites.

Therefore artists can;t market themselves through these Super stores for music, they have had to find ways in which their target audience will come across their music when using their iPods and Laptops and so on. These are some ways in which artist have got themselves into this market.

Deadmau5 and many other artists have made their own website where fans can follow their new music, buy new music and merchandise, and even keep track of fan posts on the website wall.

http://www.deadmau5.com/

He has also; like many other artists got himself onto social networking websites where people can"Like" him or "Follow" him as an artists and follow his feeds he puts on these websites.  Here are some links to his Facebook and Myspace pages.

http://www.facebook.com/deadmau5?v=app_174018782627184

http://www.myspace.com/deadmau5


Artists now rely on their audience using sources such as these where they can find information about them for things such as new album releases and tour dates.

Artists also promote their music through websites such as Youtube which allows the audience to listen and watch their music videos for free.  This gives the artists a much wider audience to play to as anyone could come across a link to an artists music on this website.  You can also create your own page as an artist on Youtube and this then allows for even more promotion of the artist.