Marketing- Reaching the target Audience

Recently I have been looking at my own musician " Deadmau5" as an example to show how artist connect with their audience. Recently I have come across sound cloud, and now I have found a website called u stream.tv which allows anyone with a webcam and an account to stream live whatever they may be doing.

So Deadmau5 has made himself an account and through this he streams himself live.  This enables the audience to see him create his music and gives a more personal feel/connection with the audience and artist.

There is also a feature that allows him to speak to his fans through a chat bar next to the video, which gives live chat feed to whom ever is watching.

Deadmau5 Live stream channel:

http://www.ustream.tv/discovery/live/all?q=deadmau5