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Loughton, essex, United Kingdom
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Thursday 7 April 2011

Analysis- Album Cover- Hot Chip

Analysis- Album Cover- Hot Chip



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This album cover is by the the artists that we chose to do our music video on This album art has many things in it that means that we link it to the ideas we have for our music video. 
It has repetition in this imagery with the continual repetition of the hot chips.  The shapes look as if they are being split into many.

Also in this album art there are lots of bright colours.  This goes in with the style of music video we want to do which is using bright colours and bright lighting contrasting with low lighting.  It also goes with this bands style of music as they produce electronic/rock style music which uses brights colours.

In this album art there is the repetitive imagery of the shapes being sliced over and over.  This links in again with our idea of repetition and the songs lyrics which talks about repetition.

The shapes look like 'hot chips' themselves. I feel here they are showing a representation of how people are in life.  We become so entangled and in the stresses of life;  (were the hot chip)  then all of a sudden something comes along and just cuts us or stops us dead in our tracks that makes us realise there is more to life.

There is  juxtaposition with the use of colours in this album art.  They have used the bright colours ti make the art itself stand oout and then the plain black and white for the band name, this suggests that they are more interested in your noticing their album art than their band name.

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